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"Many of the leading brands arelooking to connect with a younger audience, and the vehicle to reach these consumers is the Internet," said James Keller, Vice President of Marketing for. What they wear online says a lot about who they are," said John Park, Executive Vice-President and General Manager for IAC Consumer Applications and Portals, the parent company of Zwinky. "Zwinky owners want to wear brand name apparel on their virtual selves just as they do in their real lives. or a firewall installed on your computer do not block access to ZWINKY. The power moves, from a simple motion to a full-out acrobatic split, can be activated when the avatar is wearing the corresponding shoes.ĭuring the grand opening of the Boutique, music from Jordin Sparks' new self-titled album will be played "in store" and can be purchased by a Zwinky user via a click through to iTunes. COM works, but you cannot access the site or its individual page, try one of the. Zwinky users who purchase a pair of virtual shoes also receive a "power dance move" for their avatar. Visitors to the Boutique in Zwinky can view each virtual shoe alongside its real-world counterpart, and can click through to the Web site to purchase the item. And every pair of virtual shoes comes with something users won't find in real life: a dance power move. Martens for their personal avatar as well as for themselves. The 11.6 million Zwinky users can now purchase brand name shoes from adidas, Skechers, Jessica Simpson, Tommy Hilfiger and Dr.
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Zwinky, home to 12 million avatars, announced a partnership with, one of the leading retailers of footwear and related accessories on the Internet, to open the Boutique in Zwinky.